How to Become a Successful Distributor in the FMCG Sector

The Fast Moving Consumer Goods or the FMCG sector is a place where goods are sold at a relatively low price and includes products which sell out much quicker than other products. They mostly keep perishable items as opposed to durable items. For example, packaged foods, beverages, toiletries, over-the-counter drugs etc.; whereas durable items include kitchen appliances, textiles, items which can be used for many years. FMCG goods mainly compose of items which have low shelf life. Because it includes items which are required by masses in their daily lifestyle and because this sector has a huge demand, it is essential that this sector divides it work amongst various other short segments. The major segments in the FMCG sector are Manufacturer – Packaging – Sales and Distributorship – Retailer/Wholesaler.A distributor is someone who will ensure that all your products reach the right people. Whether it is business to business or business to personal. In any emerging market, as demand for a product increases, so does the need for distributors. From everyday use items like cooking oil, packaged foods like biscuits, snacks and everything else with an expiry date, every new trend which comes up as a team of dedicated distributors hard at work to find quality manufacturers and help them bring their product to retail.Steps to follow to become a Distributor:

Decide what type of distribution business you will run: Distributors can be split into two categories based on who they serve. The first category is, retail distributors buy from wholesalers or manufacturers and sell products directly to consumers. The second Category is, wholesale merchant distributors buy from manufacturers and resell the products to retailers or other distributors. You need to decide which type suits you best and work upon that.

Decide what you would like to distribute: You could focus on a specific product or offer a variety of items. You could base your decisions on a product about which you may feel passionately or any product which you think is not available much in the market. While many large companies are served by equally large distributors, these distributors are unwilling or unable to serve smaller, more specialized business.

Estimate your start-up costs: In addition to a business plan, you will also need some idea of how much money it will take to get your business up and running. As a distributor, your major area of expense will be your inventory. This means that your start-up costs will go parallel as to what product or products you choose to sell. If you are selling a single product then the pricing will depend on how many retailers you are targeting.

Figure out how to sell your products: This will depend largely on who your customers are and what type of products you’re selling. In any case, you have to chalk down specific goals on what methods you can adapt to sell your goods. One of the best ways to do so is to connect more and more with the manufacturers as well as the Retailer/Wholesalers. The more connections you build, the better opportunities you get. This can mean anything from advertising to personal meetings with store owners to search-engine optimization (SEO).

Form your company legally: You’ll have to legally create the company before you can do business. Check with your state regulations and see if you need to create an operating agreement or another type of founding document. Gather any business partners you have for this venture and have them sign any legal documents you fill out

Make your business licensed and registered: You will have to register your business with the correct places or business association as and when required. Your company should be listed in the legal list of companies. Other legal steps may be required to get your business started.

Contact manufacturers or wholesalers of your products: You will need to find sources from which you will buy your product. To locate manufacturers and wholesalers, you will need to build Relationships and connections which will help you to define your work. Networking is the foundation of the distribution industry. You must gain a deep understanding of your target market and clients to develop stronger partnerships. Keep communication open and available.

Purchase inventory: Once you’ve found a source for product, it’s time to place your first order. You’ll need to purchase however much inventory you need. Keeping in mind the budgetary and space constraints you will also need to buy products pertaining to the limit of your users. This is especially true of products with a short shelf-life or FMCG goods. Also, consider the logistics you will require to distribute your goods.

Find a location for your business: The size of the space you need to hold your inventory will be determined by the size of your product and your delivery method. You should consider starting off small as your business builds a reputation. As your business grows, you can move into larger facilities that can accommodate your inventory needs.

Create a website for your business: Creating a customer friendly website is essential in today’s business model. The website should describe prices and product offerings. This is especially important if you sell directly to consumers. You can also invest in search engine optimization (SEO) that directs potential customers directly to your website by placing it higher in search engine results.

Market your product to potential customers. Send out your catalogue to potential customers in your area. The tools of marketing that you can find in today’s digitally marketed world are immense and of huge influence.

The distributorship business is very lucrative. To become a distributor in the FMCG sector, you must have an eye for spotting trends in their industry, as well as with building relationships with manufacturers and retailers. If you’re interested in becoming a distributor for the FMCG sector, you need to follow the FMCG model.

How a Social Impact Calculator on Aging Can Help Your Community

Many of our communities have been involved with Community Needs Assessments, Community Health Needs Assessments, Community Economic Development Plans, and ongoing planning for the built environment. All of these planning lenses are helpful ways to look at communities, and build for the future. One of the most important lenses to use for community planning for the next 10 to 20 years is the projected impact of aging on our communities, counties and states. What will is mean for a state to move from being 39th in proportion of older adults in 2010, to being 4th by 2030? What does it mean for a county to have a population shift that includes an increase of older adults by over 100% in the next 10 years, along with a projected reduction of people under 40 years old?

Understanding the Demographic Trend

The demographic trend has been called by many names, such as the “Age Wave,” or “Silver Tsunami,” with arguments in meetings and on blogs about whether those terms are helpful or pejorative, descriptive or ageist. In addition, some people find the terms “elderly” difficult, while others find “seniors” to be patronizing. Once people have dealt with parsing the grammatical minefield, then the most important issues are to understand both the demographic trend and other substantive factors.

Although a few in the field indicate that the aging of the population is rather slow and easily absorbed, the vast majority of experts agree that this is a significant, fast-moving trend that will not be easily absorbed. Research I’ve conducted has covered everything from future health professional shortages and health system gaps to the built environment, funding and policy trends. The potential impact of the aging of our population on communities and states is significant. It will require proactive, sustained responses at community, state and national levels.

Some communities and states are better positioned to respond to this trend than others.

Impact Also Depends on a Few Other Key Factors

The ability of groups to effectively respond depends upon a number of other key factors. Although the demographic trend is the primary issue, other important factors impacting our ability to respond include the following:

  • Overall community health;
  • Poverty levels, average and median incomes (especially for middle aged and elderly);
  • Local municipal budgets, economic ratings, and taxing capacity;
  • Legislation, policies, and funding related to both aging and community development;
  • Regional infrastructure and built environment.

The impact of the demographic trend is also shaped by the state of community and regional planning already in place to deal with the impact of aging upon our communities. Leadership and citizen engagement are also important factors that could help drive and mobilize initiatives. Leaders can and should respond. The issues are complex, but not overwhelming. However, they need to be addressed proactively.

How a Social Calculator can Predict the Potential Impact of Aging for Communities and States

Many of these factors have been analyzed by our team through a number of aging related research and planning projects over the past few years. We are now completing an Aging Social Impact Calculator that can provide an initial scan of the local environment, and the state environment. It looks at key factors that shape a county’s or state’s social, economic, and community health.

Research projects that I’ve recently completed demonstrate that the Social Determinants of Health, health rankings, economic benchmarks and policy issues either help communities and states to move forward, or serve as additional challenges.

Social Determinants. The Social Determinants shape us as individuals, families and communities. They include things such as family income, jobs, poverty and financial assets. Income, assets, poverty, and unemployment have been demonstrated to be some of the most important shapers of family and community health, health disparities, and health equity. Race and ethnicity have been seen as extremely important by the World Health Organization, U.S. federal government bureaus, and the health research and funding community. Individual, family and community educational levels are also significant. Taken together, or aggregated, one finds community snapshots that reflect the local economy, jobs and poverty; racial and ethnic mix; and educational levels. They help to predict how our lives will be shaped in the future.

Community and State Health Rankings. Communities and states are rated on their overall health by many research groups. One of the key national ratings used is the Robert Wood Johnson Foundation’s (RWJ) annual County Health Rankings and Roadmaps. They provide excellent state and county ratings based upon an analysis using more than a few dozen separate indicators. That ranking provides extremely important information to help determine whether an area faces significant health disparities and inequities. Rankings can tell planners whether community health challenges will pose additional difficulties that negatively impact the community’s ability to respond to the aging trend; or whether the positive community health will facilitate communities to implement strategies to respond. These health rankings can help inform plans that more effectively address key issues.

Economic Benchmarks. Communities are very much shaped by large and small economic trends. Short and long-term economic ratings provide a picture of community economic health. Counties and states with strong economic ratings have more ability to respond to these challenges than do those with a weak economic picture. Communities that face a loss of jobs and capital, and a diminishing tax base, are not as well positioned to respond to the Age Wave as communities that have a different economic picture.

Other factors that can also help predict the impact of the demographic trend include whether or not a region has a net population loss. Areas that are losing population also begin to lose jobs and infrastructure over time, unless this can be proactively addressed.

Laws, policies, legislative initiatives and funding priorities and strategies can also shape how well a local community or state is able to respond to this trend. Policies and funding that support economic development, the built environment, and services for older adults provide an environment that facilitates a community or county’s proactive response to this demographic trend.

The Power of Collective Impact

The combined, or collective impact of (1) demographic trends, (2) Social Determinants, (3) health rankings, (4) local and state economies, and (5) policies together shape a region’s sustainability. They also can serve as general predictors of how hard hit a community may be by the aging of the population. Taken together, these factors provide a picture of what may happen for communities, counties and states. They help us understand current and projected collective impact.

Aging Social Impact Calculator

The Aging Social Impact Calculator looks at states and counties, and provides an initial prediction about the level of impact you may expect from the aging of the population in your region. Some of the most important benchmarks that make up the predictive picture include:

  • Demographic Factors
  • Social Determinants of Health
  • County Health Ranking (Health Outcomes and Health Risk Behaviors)
  • County Economic Picture
  • Policy and Funding Framework

Working with a Predictor

Any social impact calculator has predictive capabilities. Many economic calculators have been used successfully by the World Bank, the Low Income Investment Fund, and others. The Robert Wood Johnson’s County Health Rankings and Roadmaps and state level health department profiles (like the New Mexico Community Snapshots) provide pictures of community health that capture both the present and the near future. The Aging Social Impact Calculator offers snapshots of projected impact on a community, and the community’s strengths and weaknesses in that will affect its ability to respond. It provides a helpful picture of local and state capacity, which can help leaders to choose priorities that fit their capacity to respond.

Predictors offer a holistic general picture that can serve as an important starting point for communities and states to respond to the needs of older adults. They serve as broad frameworks or roadmaps. Once a predictor profile is developed, then community leaders can look deeper into the community to:

  • Understand and address key issues;
  • Choose priorities, and create the size and scope of a response that fit community capacity;
  • Build upon community strengths and assets;
  • Reduce risks;
  • Create plans that bring stakeholders together and leverage resources.

Every state and community has its own unique assets that can be utilized to respond to this issue, which are complex, and difficult to measure with a social impact calculator. These include the rich family and social networks, community leaders, volunteers, faith communities and civic organizations that represent significant community assets.

1. The term “Age Wave” was coined by Ken Dychtwald decades ago to capture the coming demographic trend that was then on the horizon, and is now a reality.

2. Social Determinants of Health were developed by the World Health Organization, and utilized by major institutions (U.S. Department of Health and Human Services, Kaiser Foundation) and key research organizations throughout the U.S. to deal with community health in a holistic way.

Communications for Change

An article in the December issue of PM Network by Sarah Fister Gale deals with the public relations issues that companies engaged in the extraction of oil and natural gas reserves by the process of fracturing, or “fracking” as it’s called by the industry. The issue is basically one of distrust: people concerned about the affect of toxic chemicals on their drinking water distrust the extraction companies. They suspect that the chemicals they use are poisoning their water. In some cases they may be right but in the majority of cases, their suspicions are unfounded. Unfounded or not, these suspicions have a negative impact on the drilling projects. The same suspicions caused by a lack of facts can impact on IT projects, especially those introducing a new process or replacing existing systems. Before I examine the affects of communication on those projects, let me bring you up to speed on the issue Sarah Fister Gale wrote about.

Fracking requires the extraction company to dig a deep well through intervening layers of shale or other hard deposits and flush the gas or oil to the surface by pumping pressurized water, sand, and chemicals into the well. The pressure created opens up fissures and flushes the gas or oil to the surface. If fracking only relied on water and sand to achieve results, there would be no issue; it is the toxins that are sometimes used in conjunction with these natural agents that are the issue. Because the process requires the flushing action to be carried out at a level that is usually lower than the water table there is a risk that any toxic chemicals used could contaminate the drinking water. This fear is compounded by the exemption that American companies enjoy from the Safe Drinking Water Act. The amount of public resistance to fracking projects has led to the postponement or cancellation of some projects as politically savvy environmental protection groups exert pressure on politicians to intercede.

Companies who have enjoyed some success in countering these campaigns have done so by treating the communities whose water the project could affect as stakeholders and treating communications with the communities as a project deliverable. An example of one such communications campaign involved newspaper ads which included photos and descriptions of all the equipment and materials used in the project. This approach presupposes that the materials and equipment in use does not introduce harmful chemicals to the drinking water. Communication with these stakeholders from the initiation phase of the project is another key to success.

Fracking projects are not the only ones that can fall prey to the fear of the unknown. Many IT projects run the risk of meeting user resistance because the effect of a new system on their jobs is an “unknown”. Users fear that their jobs are going to be made more demanding or that they will lose functionality with the new system. They may also fear losing their jobs as a result of a new software system making their jobs obsolete. Project managers responsible for projects which implement new software systems should take a page from the fracking industry’s book. The tools used to communicate may differ but the same principals that make the fracking communication effective can make communications for the IT project effective.

The first rule of effective communications is to treat the user community as a project stakeholder that must be communicated with. The primary user community will be immediately obvious, these are the folks the system must be rolled out to and who must be trained in its use, but look beyond that initial community. Are there any folks downstream or upstream of this primary group whose work could be impacted by the new system. Even if the work products are substantially the same, could slight differences affect their work? Could differing delivery schedules affect them? The use of process flow charts can help you identify hidden stakeholders. Don’t stop at the edge of the chart; check out the groups at the other end of those “off the page” markers.

Make communications with these stakeholders a project deliverable. Large extraction companies frequently employ whole groups of people whose only job is communications. They are seasoned veterans of project communications and can manage all aspects of this work from identifying stakeholders, to defining the best strategies, to composing the right communications. Smaller, less sophisticated, IT projects must manage this activity on their own. Make sure your project has a communications management plan, identify all the stakeholders and then find out what information each stakeholder group would be best served by. Another trick we can learn from the extraction sector is to engage these folks as early as possible, don’t wait until the week before implementation.

The stakeholders you must communicate with may include workers whose jobs will be eliminated when you deliver your new system. You may be tempted to discount these people – after all, they won’t be around to trouble you after your new system is implemented. Often the best and brightest of these folks get re-assigned to other jobs that you may come in contact with so treating them with respect is in your best interests. Even those who will leave the company will have an impact on those left behind. If the perception is that these people are treated fairly, included being kept informed, the effect will be positive. If the perception is that they are deliberately being deprived of information, the effect will be negative.

Now for the $64,000 question: exactly what do I say to people whose jobs will disappear when the new system is introduced? Firstly, don’t try to hide or cover up the fact that jobs will be eliminated; your dishonesty will be discovered and from that point forward you will have lost everyone’s trust. Work with your HR organization to develop information to be communicated. These are the people who understand which policies affect that type of communication. They should also be experienced with putting these types of communications packages together. Secondly, get all the facts around job eliminations. Which jobs will be eliminated? Which jobs will be opening up because of the change? How do workers go about applying for other positions in the company? Your HR organization should be able to help with all these questions. Include what you know about the project. What were the reasons behind building the new system? How will the new system benefit its users? How will it benefit the company? There may be information that is sensitive and can’t be communicated until the public has been informed. This information is usually of the type that would tend to influence stock prices. When you are unable to share this information, inform your stakeholders of the reason you can’t share it with them. It is very likely that communications for a new system that is part of a major change in business will be managed at the corporate level. Your communications should form a part of that larger plan.

Be honest in your communications. Give people the facts they are interested in or that they need. We are often tempted to gloss over any negative impacts the new system may have on the user community. We don’t deliberately mislead people but we tell people things we think they want to hear. Don’t be afraid to mix the good news with the bad. Frequently new systems require users to endure short term pain to enjoy long term gain. Don’t shy away from communicating information about the short term pain. Your user community is smart enough to figure out the value proposition. Just remember that once the cat is out of the bag it is very hard to put it back in. Know who has overall responsibility for communication in your company and always seek for their blessing of the information you want to communicate and the timing of that communication.

Timing is everything with communication. Being communicative with your stakeholders at a time when they aren’t particularly concerned with your project is wasteful of your project’s communication resources. Communicating a welter of technical details about the new system a year before implementation won’t be seen as honesty, it will be seen as noise and ignored. Good communications should give your stakeholders the information they want when they want it. This criterion must be balanced with the information available and when it becomes available. Communicate a description of the new system in a few sentences, along with the business reasons for choosing it in your first communications. You can also communicate changes to existing processes and procedures in very broad terms. This information should answer the question: how will the new system affect my work, but only at a very high level. Communicate project progress and any “wins” the project experiences during your build phase. Communicate the specifics of how the new system will impact work to specific groups of workers as the project gets closer to delivering.

Training on new systems is critical to their delivery of the value envisioned in the business case. Training sessions can also present you with opportunities to communicate to the trainees. Include the reasons the new system is being introduced with training in how to use it. Use the information you have available to support your communication and start out as you mean to go on. Let the stakeholders know when you will be communicating with them and if possible what you’ll be communicating (your communication management plan). During the initiation phase of your project you’ll have very little information available, but you will have the Business Case and Project Charter to use. The benefits, both tangible and intangible, the new system will bring to the organization is a good start and you should have that information to hand. You may want to tailor that information to suit your audience. Filter the benefits to make them specific to the group of stakeholders you are communicating with.

Slipping delivery dates for the introduction of a new system that will cause stakeholders some discomfort can leave these people feeling like they are being drawn through a knothole backwards. Realize that there are many different reasons that a final delivery date could change that have nothing whatever to do with the project or your management of it. The people who are paying for your project have every right to change the final delivery date when they have good business reasons for doing so. I wonder how many dates were changed as a result of the fallout from 9/11. Don’t paint yourself into a corner with your communications. Let stakeholders know that the delivery date chosen for the project could change down the road if business needs dictate. If you have to communicate a change in date, be sure to communicate the reasons for the change. Don’t just say the new Acme time tracking system will not be delivered on April 1st as originally planned, but on July 1st, tell the stakeholders that priorities have shifted to take advantage of a business opportunity that will increase revenue by 15%. This shift means that project work is being delayed and this will move final delivery to July 1st.

Treating project communications as a key project deliverable probably won’t eliminate all the fear and loathing of the new system you are building, but it should succeed in eliminating it for those stakeholders capable of viewing the project objectively. At the very least it will trigger questions that will provide you with an opportunity to refine the information you give your stakeholders.

Six Myths of Effective Communication

Communication Process or Effective Communication or Communication Skills are such subjects that has been properly researched and many authors have filled volumes of pages to explain all the nitty-gritty involved in communication and to explain to the world how one can and must communicate with others or group of people. A simple Google search for “Effective Communication” generates 44 million pages. Yet, I believe that the communication process as a whole is governed by certain myths and misnomer. We are preparing this write-up to touch upon some of those myths and provide clarity.

1) Language is critical for effective communication process – In India; we speak more than 18 recognized languages. Have you ever wondered how does a Kashmiri local communicate with his fellow citizen from Southern part of India or our Marathi Maanus (local from Maharastra) communicate with other country men from Eastern India? They don’t use common language to communicate with one another or to express their thoughts. Yet, they communicate effectively, if not efficiently. Your ability to read, write and speak any particular language or list of languages comprises only 10% of communication process and the balance of 90% of communication process consists of your body-language, facial expressions, message, context, complexity or simplicity of the message (words, terminologies, and jargons used in the message), listening, perceiving, interpreting and giving feedback. How efficient or inefficient you are during the 90% of the communication processes makes the overall communication process either effective or ineffective.

2) Effective communication means your ability to communicate in English Language – Do you know how does the Premier’s of world’s top three economies (President of China Hu Jintao; Prime Minister of Japan Yukio Hatoyama and President of USA Barack Obama) communicate with one another on world forum? Mr. Hu Jintao and Mr. Yukio Hatoyama have very limited understanding of English language and Mr. Barack Obama is not known for his proficiency in Chinese or Japanese language. It is an irony for our generation to use “effective communication” and “proficiency in English language” as synonym. You cannot make a defense by saying that the English is a widely used language for communication, because it is not. Chinese is the widely used [add language] for communication purposes, followed by Spanish at number two and English at number three. It is also interesting to note that the number of people that use Chinese for communication outnumbers the total number of people that uses Spanish and English combined. There are many prominent people, head of states, historians, and other celebrities who are very effective and influential in their native language, be it French, Italian, Hindi, Arabic or any other language, but they are not good with English language. Does this mean that they are not effective communicators or they have deficiency in their communication? English is not the only language used for communication but is one among many other languages used for the purpose.

3) Ability to write and speak proficiently qualifies you as an excellent communicator – If you write well in any language then you can become a writer and if you speak well in any language then you can become a good speaker or orator but that doesn’t qualify as an excellent communicator. What will you do with your ability to write flawlessly and speak fluently when whatever you write is a piece of irrelevant nonsense and whatever you speak is senseless rubbish? Communication is not just about speaking and writing. It is about understanding the message, context of the message and time of communication.

4) What you communicate is not as important as how you communicate – There is a difference between being a communicator and being a spokesperson and the key difference is related to the ownership of the message. When you communicate, you know what you are communicating, you take-up the responsibility and you also provide clarification, if required. Subject matter expertise is important. Verifying your facts and figures is important. Taking up the ownership is critical. When you are a spokesperson, you pass-on the message prepared by others and are not in a position to provide any clarification and enhancement.

5) People holding command over two different languages cannot communicate efficiently – Language is one of the modes to communicate and fortunately, it is not the only way. While communicating, your message, body-language, facial expression and confidence level, should sync to make it an effective communication. Recently, I went to a laundry shop to check the cost. I can communicate in three languages but the shop-owner didn’t know any of those three. Yet, we communicated, verified our message, gave feedback to one another and gave acknowledgement of acceptance of message. Communication across languages and cultures is possible, provided we minimize our self-constructed hurdles. If I decide to not to understand or accept the message then doesn’t matter what language or mode of communication the other person uses, I will never understand. It has a lot to do with the willingness and desire of both the parties involved in communication process.

6) “No communication” is good communication – In our personal life as well as in work-life we ignore or curtail many requests for communication. We assume that it is good to not respond to a particular message. We hold the information which is meant to be passed-on to people up or down the hierarchy. “No response” or “No communication” or “No feedback” is not considered as good communication but this in turn strangles and complicates many workplaces as well as family relations that actually require frequent exchange of messages for its very existence.

Key elements required for effective communication

1) Know what you are communicating – Knowing what you are communicating is very critical. While communicating, one must correlate his or her own thought process with that of the sensibility of an individual or group of people that they are communicating with. Communication is not a onetime process but involves many to and fro motions and rounds of clarifications, and feedback and hence subject matter expertise is crucial. If you fail to provide the required clarification then you may risk losing your credibility as a communicator.

2) Know the size and composition of people that you are communicating with – It is important to know the composition, size of group (One-to-one or One-to-many or Many-to-one) and cultural background of your audience and based on that you may be required to either level-up or level-down your communication style. If you couldn’t level-up or level-down your communication style based on the need then either you will be considered as incompetent or an idiot.

3) Credibility, Sincerity and Trustworthiness – Do you walk your talk? Are you a reliable and serious communicator or are you an entertainer or publicity seeker? How honest are you in your communication? Are you a habitual liar? Are you authorized to communicate or are you the right person to communicate on the subject or matter that you are discussing or debating about? What’s been your background? All these affect your communication process and your credentials as a communicator.

4) Time of communication – Delay in communication or communicating the wrong message at right time is as good as receiving no communication at all. For example, you could have saved your relation or you could have retained one of your high-performer or you could have brought onboard a very talented candidate but you missed it because you mistimed your communication. There is a right time for every communication to be passed on and for every discussion but unfortunately, the right time is not when you decide it to be right. Just as depicted in one joke between a doctor and a patient.

Doctor: I have good news and a bad news to communicate to you.
Doctor: Good news is that we have been able to prolong the life of your father by one day and the bad news is that I forgot to communicate this to you yesterday.
Good communicator knows the right time to communicate.

5) Precise and simple – Complexity and Longevity of Communication Process kills the essence and effectiveness of the message. Message needs to be simple, straight and accurate. At this point, I remember one of my Department Head. When asked to provide highlights or summary of a concept, he sends across a document of 75-100 pages and of which 99% of text and data would be irrelevant.

6) Feedback – Feedback is very important as it ensures that the message has been understood and accepted in the manner it should have been and that there is no conflict of understanding between the sender and the receiver.

Things to avoid

There are few things that one must avoid to ensure effective communication.

1) Assumptions – There are further two issues that are related to assumptions.
a) Communication between sender (s) and receiver (s) should not have any space for ambiguity. Message must be clearly stated and understood by both the parties and should not be left anything on fancy assumptions. Any such assumption can be fatal for the execution or follow-up of the message.
b) In a relationship between boss and subordinates, among team-members, between employer (or representative of employer) and between any two people that share emotional proximity, mis-communication or lack of communication or misrepresentation in communication leads to assumptions, and gives space for gossip and rumors which in turn distorts the relation, trust and reliability.

2) Common Lingo – In group communication, it is critical to communicate in a language that is understood by everybody else in the group to avoid any conflict of interest, to ensure fairness and transparency. Setting-up a common lingo with one or two or a set of people within a group, which in a way eliminate others from the communication process and make them look embarrassing, not only shows you as disgraceful, disrespectful, scandalous, and despicable but also put questions on your credibility, honesty and communication skills. I was staying with one couple and to keep me out of their discussion, they used to communicate, not privately but right in front of me, in a language that they thought I cannot understand or conversant in. Least did they know that not only I could pick-up few words in that language but their tone and body-language was loud and clear enough to pass on the message. In a group situation, such things need to be avoided or else these put us in an awkward and embarrassing situation.

Conclusion

Tell us what you are going to tell us, tell us, and then tell us what you told us; that is the essence of communication process. Good communication requires clarity of thought, precision of language and empathy with your intended audience. People will interpret your message differently based on their level of education, past experience, familiarity with the topic, fluency in your language, etc. A good communicator has his audience’s best interests at heart. They concentrate on the message, not themselves.

We do not talk TO people, we talk WITH people.

We welcome your comments and feedback because that’s been very crucial for us. Feel free to contact us for any clarification or professional assistance.

Have a great day and take good care of yourself.

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hiusan.gq hhusjk.gq fwusxt.gq gpusni.gq sbusgg.gq fwusmm.gq hhusbz.gq hhusex.gq gpusel.gq cbussb.gq dmusgg.gq fwusqh.gq hhusmr.gq fwusvm.gq fduscp.gq fxusat.gq hhusev.gq hhuskt.gq fdusqw.gq fxusaj.gq fwussr.gq hhuszg.gq gousyx.gq fwusja.gq gpusev.gq fduskm.gq hhusgc.gq fwusxl.gq fxusbk.gq fduskg.gq gpusrd.gq gpuscj.gq hhusub.gq fxusai.gq hhusdb.gq elusab.gq suuslu.gq fwustq.gq fwusuj.gq fxusan.gq bcusnq.gq hhusse.gq bdussr.gq hhuswg.gq gpustp.gq bbuslz.gq hhussj.gq gpuslp.gq fduswe.gq gpushr.gq hhusin.gq fwusts.gq hhusci.gq wgusvv.gq zkuswt.gq fduslf.gq fdusjy.gq fdusfp.gq hhuswo.gq ftusms.gq gpusmr.gq fdusee.gq gpusrm.gq fdusii.gq hiusae.gq gpusui.gq gpusic.gq fdussk.gq hhussf.gq icusbe.gq ywusyd.gq gpusgt.gq hhusdh.gq fxusam.gq fdusew.gq fdusup.gq chuszh.gq fdusem.gq fdussn.gq csusup.gq hhuszt.gq bmuswn.gq hhusws.gq fxusas.gq hhussp.gq fwussn.gq hhusnr.gq gpuslt.gq hhussm.gq hhusic.gq rrusle.gq gpusks.gq fdusgy.gq gpustg.gq gpusup.gq mcusab.gq fduskj.gq gpusoy.gq gpusjx.gq fwusvw.gq fdusoc.gq fdusjw.gq fdusdv.gq gpuskh.gq fxusbl.gq gpusko.gq hhuspz.gq fdushz.gq fdusea.gq syusjy.gq esussi.gq hhusvf.gq gpussw.gq hhusck.gq fdusog.gq fdusdx.gq hhuspf.gq yiuske.gq mousnx.gq fwusio.gq fduswg.gq btusos.gq hhusmn.gq hhussn.gq hhuset.gq gpusmx.gq hhusgs.gq hhusty.gq hhusgj.gq kiusle.gq hhusbk.gq hhusrs.gq fxusba.gq vvusoo.gq hhusip.gq gpussp.gq fduseq.gq hhuscn.gq gpusts.gq hiusat.gq fduser.gq gpusfs.gq fwusim.gq hhusrh.gq hhuste.gq ycuswl.gq gpusrj.gq aeuspl.gq blusdm.gq hhusuh.gq buusdy.gq hhusof.gq hhusbo.gq gpusal.gq fdusth.gq hiusap.gq gpusus.gq hhusrt.gq fwushs.gq gruspx.gq fwusno.gq fwuspn.gq gousys.gq icusdn.gq hhussy.gq gouszz.gq hhusds.gq gruspn.gq hhusps.gq sdussd.gq nnusyy.gq fdushl.gq gpuseg.gq fdustv.gq fdusvd.gq fquszp.gq fduslr.gq gouszw.gq fdusrn.gq bnuscr.gq gpusol.gq fdushk.gq gpusba.gq fxusao.gq gpuscr.gq fdusmd.gq bluslr.gq fdusir.gq seusws.gq gyusyp.gq fdusoo.gq gpuseo.gq fdusxi.gq fdusfa.gq gpusoo.gq fdusgt.gq fduslh.gq fdusre.gq gpussi.gq hhusys.gq mousok.gq fdusct.gq seuspy.gq fdusdr.gq fdusjl.gq hhusuk.gq hiusaa.gq fwusis.gq fdusdi.gq blussy.gq hhusyl.gq avusbb.gq gpustr.gq fdustp.gq hhuswj.gq hiusas.gq gpusog.gq ghusgs.gq ohusay.gq ntuscs.gq hhusbt.gq gpustm.gq bbustv.gq hhusdi.gq hhusfa.gq neusra.gq gpuskm.gq hhuskb.gq jquswz.gq hhuser.gq gpusha.gq nfussc.gq fdusdc.gq souspl.gq fwuswg.gq hhusis.gq hhusgz.gq gpuses.gq gpusbs.gq gouszy.gq fwussh.gq hhusrz.gq vsusex.gq gouszt.gq fdusec.gq fdusfc.gq kouspn.gq cfusdc.gq hhusus.gq fdusgx.gq hhusvn.gq ddusog.gq fdusme.gq drustb.gq hhusot.gq bcusrs.gq gmusoz.gq fdussa.gq dguszp.gq mkusno.gq gnusqk.gq ceusfp.gq duusjr.gq heusxc.gq hgusvr.gq dwuslv.gq ixusez.gq dxusas.gq dwusli.gq enusrq.gq dwusmv.gq hqusbi.gq flusvd.gq flusxo.gq hqusbu.gq flusve.gq flusxu.gq hqusce.gq hqusej.gq flusku.gq flusla.gq heussv.gq hquscv.gq hqusde.gq hqusek.gq hqusel.gq hqusfa.gq hqusfi.gq flusuy.gq heustb.gq heustd.gq hqusdu.gq hqusey.gq flusuz.gq heustg.gq hqusdv.gq hqusei.gq hqusem.gq hqusfu.gq nvusym.gq hqusea.gq hquseb.gq hquseo.gq hqusep.gq hquser.gq hqusec.gq hquses.gq fuuszq.gq fuuszs.gq hqused.gq hquset.gq hqusfo.gq heustl.gq fuuszt.gq hquseg.gq hquseu.gq fluswv.gq hqusbe.gq hquseq.gq hqusex.gq flusvf.gq flusxa.gq uxusua.gq flusxi.gq heusxb.gq hmusna.gq hpusvk.gq housjk.gq hpusvp.gq hpusvw.gq hpusvx.gq housmq.gq housmv.gq hnusab.gq hnusae.gq hnuseb.gq hnuseo.gq hlusnu.gq housyk.gq hpuscv.gq hluswe.gq hpusez.gq hnusza.gq hmusau.gq houseq.gq hpusov.gq hpusow.gq hpusqv.gq hmusne.gq housjc.gq housjd.gq hpusvl.gq hpusvt.gq hpusvu.gq hpusyv.gq housmx.gq hnusef.gq hnuseq.gq hnusev.gq hlusnv.gq housyl.gq housyp.gq hlusri.gq hpusbu.gq hpusfo.gq hluszu.gq hnusze.gq hmusaj.gq housal.gq hmusav.gq hmusbe.gq hmushi.gq hmusho.gq houseu.gq hmushu.gq hpusoy.gq hpusse.gq hpusub.gq hpusun.gq housiw.gq hmusoo.gq hpusvm.gq hpuswo.gq hpusyo.gq hmuswu.gq hnusey.gq hluskv.gq hlusle.gq hluslo.gq hluslu.gq hlusqe.gq housyq.gq hlusre.gq hlusso.gq hpusew.gq hmusae.gq hnuszu.gq hmusaf.gq hmusah.gq housaj.gq hpusiq.gq hmusbi.gq housev.gq hmusia.gq housfm.gq hpusoz.gq hpuspu.gq xousmz.cf bhustk.cf lfusci.cf fmusji.cf gpusuu.cf gpusuv.cf gpusux.cf gpusve.cf psusam.cf hhusbi.cf gpusul.cf gpusum.cf gpusuo.cf gpusut.cf gpusur.cf hhusda.cf gpusua.cf hhusoy.cf hhusto.cf hhusvd.cf hhusze.cf hhuszi.cf hiusaq.cf hhusdo.cf hhusfv.cf gpusuf.cf hhuspe.cf hhustu.cf hhusud.cf hhusve.cf hhusvw.cf hhuszo.cf hhusdu.cf hhuseb.cf hhusgi.cf gpusuh.cf hhuslv.cf hhusmu.cf hhuspi.cf hhusuf.cf hhusvg.cf hhusvi.cf hhusvz.cf hhusei.cf hhusgv.cf hhuspo.cf hhusug.cf hhusvj.cf hhuswe.cf hhuszu.cf hhuszv.cf hhusek.cf hhusen.cf hhusid.cf hhusif.cf hhusnu.cf hhusqe.cf hhusqi.cf hhusum.cf hhusvk.cf hhuswu.cf hhusxa.cf hiusaw.cf gpusox.cf gpuspe.cf hhuseo.cf hhuseu.cf hhusfu.cf hhusih.cf hhusnv.cf hhusob.cf hhusqo.cf hhusqu.cf hhusun.cf hhusuq.cf hhusvp.cf gpuspo.cf gpusqe.cf hhusew.cf hhusik.cf hhusiz.cf hhusod.cf hhusqv.cf hhusuv.cf hhusvs.cf hhusxe.cf hhusxi.cf hiusax.cf hiusay.cf gpusqi.cf hhusez.cf hhusfi.cf hhusiq.cf hhusji.cf hhusjo.cf hhusoe.cf hhusol.cf hhusrv.cf hhusux.cf hhusvt.cf hhusxv.cf hhusye.cf gpusou.cf gpusqo.cf hhusiw.cf hhusjv.cf hhusko.cf hhusor.cf hhussu.cf hhussv.cf hhusuy.cf hhusyi.cf hhusza.cf hhuscv.cf gpusor.cf gpuste.cf hhusou.cf hhusov.cf hhusta.cf hhusti.cf hhusva.cf hhusvc.cf hhusvu.cf hhusyv.cf gpusqv.cf hhusiy.cf hhuski.cf hhusuz.cf gpusnv.cf fwusiu.cf fwusmv.cf fwuspo.cf fdusei.cf fwustu.cf fwusuq.cf fdusin.cf fdusja.cf fdusji.cf fwusvp.cf fwusvz.cf fdusok.cf fdusro.cf fdusuw.cf gousyn.cf gouszs.cf fdusxa.cf gpusek.cf gpuseq.cf gpusfu.cf gpusob.cf gpusoc.cf fwusgo.cf fwusiv.cf fwusna.cf fwuspu.cf fduseo.cf fwusua.cf fwusur.cf fdusio.cf fdusje.cf fdusjo.cf fwusvq.cf fwusvt.cf fduson.cf fwusyu.cf fdusqa.cf fdusuz.cf gousyr.cf gouszx.cf gpusah.cf gpusew.cf gpusfv.cf gpusja.cf gpusje.cf gpusji.cf gpusoi.cf gpusoj.cf hhusvr.cf fwusiy.cf fwusne.cf fwusqi.cf fwusqo.cf fdusey.cf fwusub.cf fdusgu.cf fwusus.cf fwusut.cf fdusju.cf fwusvu.cf fwuswa.cf fdusoq.cf fdusov.cf fdusqe.cf fdusqi.cf fduste.cf fdusvb.cf gpusge.cf gpusgo.cf gpusjo.cf gpusok.cf fwusiz.cf fwusni.cf fwusnu.cf fwusom.cf fwusqu.cf fdusgv.cf fwusuu.cf fdusjv.cf fduske.cf fwusvv.cf fwuswe.cf fwuswu.cf fwusyv.cf fdusow.cf fwusze.cf fdusru.cf fdusrv.cf fdusti.cf fdusvf.cf fdusvg.cf gpusam.cf gpusaz.cf gpuser.cf gpusey.cf gpusju.cf gpusom.cf fwusje.cf fwusjo.cf fwusoc.cf fwuson.cf fwusoo.cf fwusra.cf fdusia.cf fwusux.cf fduski.cf fdusmi.cf fwuswv.cf fdusox.cf fxusac.cf fdusqo.cf fdussv.cf fdustu.cf fdusua.cf gousyv.cf gouszb.cf fdusvi.cf gpusbo.cf gpusbu.cf gpusgu.cf gpushv.cf gpusjv.cf gpuska.cf fwusgv.cf fwushu.cf fwusju.cf fwusod.cf fwusoe.cf fwusog.cf fwusoq.cf fwusro.cf fdusbo.cf fwusuc.cf fdusib.cf fwusuy.cf fdusko.cf fdusmo.cf fdusmu.cf fwusxe.cf fwusxo.cf fdusoy.cf fxusaf.cf fxusah.cf fdusub.cf fdusug.cf gouszf.cf fdusvl.cf gouszg.cf gpusbv.cf gpusie.cf fwusia.cf fwusib.cf fwuska.cf fwuske.cf fwusoh.cf fwusor.cf fwusru.cf fdusbu.cf fwusrv.cf fwusud.cf fdusie.cf fdusig.cf fwusuz.cf fwusva.cf fdusku.cf fdusmv.cf fwusxu.cf fdusoz.cf fduspe.cf fxusax.cf fdusuh.cf fdusvn.cf gouszh.cf fdusvo.cf gpuscu.cf gpusif.cf gpusij.cf gpuske.cf gpusku.cf fwusid.cf fwuski.cf fwusko.cf fwusoi.cf fwusou.cf fwusov.cf fdusbv.cf fwussi.cf fwusuf.cf fwusug.cf fwusve.cf fdusne.cf fdusnu.cf fwusxv.cf fduspv.cf fxusay.cf fxusaz.cf fdusui.cf gouszj.cf fdusvp.cf gpusde.cf gpusdu.cf gpusik.cf gpusiq.cf fwusvr.cf gpuskv.cf gpusle.cf fwusig.cf fwusku.cf fwusoj.cf fwusox.cf fdusce.cf fwusso.cf fwussu.cf fwusuh.cf fdusik.cf fdusiq.cf fwusvg.cf fdusnv.cf fwusya.cf fwusye.cf fxusbe.cf fdusuj.cf fdusul.cf gouszk.cf fdusvs.cf fdusvt.cf gpused.cf gpusir.cf fwusij.cf fwusil.cf fwusle.cf fwusok.cf fwusoy.cf fwuspe.cf fduscu.cf fdusdu.cf fwusul.cf fwusvi.cf fdusod.cf fdusoe.cf fwusyo.cf fdusun.cf gousyf.cf gousyg.cf gouszl.cf gouszm.cf fdusvu.cf fduswu.cf gpusef.cf gpuseh.cf gpusez.cf gpusiu.cf gpusne.cf fwusip.cf fwuslo.cf fwussv.cf fduseb.cf fwusta.cf fduseg.cf fwusuo.cf fdusiu.cf fdusix.cf fwusvj.cf fwusvl.cf fwusvx.cf fdusof.cf fdusoj.cf fdusra.cf fdusuq.cf fdusvz.cf gpusfa.cf gpusfe.cf gpusiv.cf gpusnu.cf fwusmi.cf fwuspi.cf fwuste.cf fwusup.cf fdusiz.cf fwusvo.cf fwusvy.cf fdusuu.cf gousyl.cf fduswv.cf gpusej.cf gpusfi.cf gpusiz.cf fdusil.cf gouszn.cf hhusyz.cf vnustt.cf hhusvq.cf ujusat.cf irusdx.cf nausoj.cf hvusmi.cf hhusxm.cf fdusln.cf fwuskt.cf hhuspn.cf gpusjl.cf gpuspk.cf hhussx.cf hhusyf.cf fduspr.cf fwushf.cf fwushq.cf fwusqz.cf hhusrj.cf fwuswj.cf fwuswt.cf fxusbc.cf gpuspn.cf gpusjf.cf hhustx.cf hhusxz.cf fdusnr.cf fausfg.cf fwushm.cf fwusmg.cf hhusqx.cf fwuswp.cf fxusbf.cf gpushg.cf gpuskn.cf hhustj.cf hhusxt.cf hhusyj.cf fdusmh.cf fwushg.cf fwuslt.cf hhusqm.cf hhusyq.cf fwuswk.cf gpusjq.cf gpuskq.cf gpuspl.cf hhussz.cf hhuszc.cf fdusqj.cf fwusjb.cf fwusjh.cf fwusrf.cf fwusrk.cf fwuswx.cf fwusxb.cf fwusxc.cf gpusqn.cf gpuskz.cf hhusjz.cf hhuswb.cf hhuswy.cf hhuszb.cf fduscg.cf fdusrq.cf hhuscu.cf hhusla.cf hhusox.cf hhusli.cf hhusue.cf hhuswa.cf hhusmv.cf hhusno.cf hhusui.cf hhusvo.cf hhuswi.cf hiusad.cf hiusau.cf hhusij.cf hhusur.cf hhusil.cf